Frame
Define outlet types, coverage logic, evidence requirements, and visit protocols.
Services / Retail & CX
See the market as it is actually sold
04 / 05
Store checks, price and availability audits, mystery shopping, and channel observation across fragmented retail environments.
Request feasibility ↗The job
Vietnamese commerce spans modern chains, independent stores, traditional markets, social selling, and highly local distribution patterns. We build practical observation tools, document evidence, and turn distributed field visits into a consistent dataset.
Methods
What we can run
- 01Retail census and outlet mapping
- 02Price and promotion audits
- 03Shelf, availability, and visibility checks
- 04Mystery shopping
- 05Customer experience observation
- 06Competitor and channel tracking
Delivery
What comes back
- 01Outlet frame and visit plan
- 02Mobile audit instrument
- 03Time-, date-, and location-stamped evidence
- 04Exception and revisit log
- 05Structured audit dataset
- 06Photo library with naming taxonomy
Field workflow
Control at every stage
Calibrate
Train and test auditors against shared examples before the first live route.
Observe
Collect structured responses and evidence with daily completeness checks.
Normalize
Review anomalies, standardize coding, and package data for comparison.
A strong fit for
Studies that need local execution and international visibility.
- Route-to-market diagnostics↗
- Launch and distribution checks↗
- Brand standards monitoring↗
- Channel and competitor intelligence↗