Hanoi and northern Vietnam
Capital-region consumers, professional audiences, industrial corridors, and northern provincial contexts.
Hanoi · Hai Phong · Quang NinhMarket research in Vietnam
Fieldwork and data collection across Vietnam
A local research operations partner for international agencies, consultancies, and insight teams. We manage recruitment, qualitative and quantitative fieldwork, retail studies, and quality control from brief to delivery.
Based in Ho Chi Minh CityEnglish and Vietnamese project management
LOCAL EXECUTIONResearch designed for the reality of Vietnam
Urban, provincial, modern trade, traditional trade, consumer, and B2B contexts.
01Qualitative researchGroups, IDIs, ethnography
02Quantitative fieldworkCAPI, CATI, CAWI, CLT
03Participant recruitmentConsumer, B2B, specialist
04Retail and CXAudits, checks, mystery shopping
Fieldwork services
The local capabilities your project needs
Use Vietnam Fieldwork for a complete in-market workstream or a specific operational layer. Every engagement has a clear local owner and a documented delivery process.
01↗
Quantitative
Structured data collection across urban and provincial Vietnam, with transparent quotas, daily controls, and a clean handoff.
02↗
Qualitative
Recruitment, moderation, and cultural interpretation designed to preserve the meaning behind what Vietnamese participants say.
03↗
Recruitment
Multi-source participant recruitment with documented screening, profile validation, and active attendance management.
04↗
Retail & CX
Store checks, price and availability audits, mystery shopping, and channel observation across fragmented retail environments.
05↗
Quality control
A documented QA layer for studies that need independent validation, field monitoring, or recovery support.
Methods
Qualitative and quantitative methods, managed locally
We select and adapt methods around the decision, audience, access conditions, and type of evidence your team needs.
FGDFocus groups
IDIIn-depth interviews
CAPIFace-to-face surveys
CATITelephone surveys
CAWIOnline surveys
CLTCentral location tests
HUTHome-use tests
UXUsability testing
B2BProfessional interviews
MSMystery shopping
RARetail audits
ETHEthnography
Why work with us
Local fieldwork with clear international delivery
Overseas teams need more than access to interviewers. They need a partner who can make the brief work locally, communicate issues early, and return evidence that is easy to use.
- 01Direct local management
A single accountable lead coordinates feasibility, recruitment, field teams, and delivery.
- 02Vietnamese language and context
Research materials are reviewed for natural language, category meaning, and participant comprehension.
- 03Visible project control
Clients receive practical updates on progress, quotas, risks, and field decisions while action is still possible.
- 04Auditable quality
Checks, exceptions, exclusions, and corrective actions are recorded for the final handoff.
Coverage
Research coverage across Vietnam
The correct footprint depends on the market decision. We coordinate studies across major cities, provincial centers, industrial corridors, and rural contexts.
Central Vietnam
Mid-sized cities, tourism, services, manufacturing, coastal economies, and regionally distinct households.
Da Nang · Hue · Central provincesHCMC and southern Vietnam
Vietnam's largest commercial market, surrounding industrial provinces, and the diverse Mekong Delta.
HCMC · Southeast · Mekong DeltaQuality assurance
Quality is managed throughout the project
Controls are selected for the method and the main ways the study could fail. The final dataset is only one part of the evidence package.
Feasibility
Audience, incidence, location, timing, and access risks are reviewed before quotation.
Localization
Screeners, questionnaires, and guides are adapted and checked in Vietnamese.
Field control
Progress, quotas, interview quality, and exceptions are monitored throughout collection.
Documented delivery
Data, media, translations, and field records arrive in a clear delivery package.
Sectors
Experience shaped around the audience and category
We support research questions across consumer, professional, channel, and specialist markets.
View sector contexts ↗Consumer and retailTechnology and platformsB2B and professionalMobility and urban lifeHealthcareFinancial services
Vietnam research guidance
Practical fieldwork insights
Guidance on sample design, localization, recruitment, retail realities, and the operational choices that shape research quality in Vietnam.
Hanoi and Ho Chi Minh City are not one urban market
Why a two-city sample needs more thought than splitting interviews evenly between north and south.
Read field note ↗Translation is part of research design, not production
A practical workflow for protecting meaning when an English brief becomes a Vietnamese interview.
Read field note ↗What belongs in a fieldwork quality-control plan
A usable QA plan names the failure modes, evidence, thresholds, and owner before the first interview.
Read field note ↗NEW PROJECT
Request feasibility and a quote ↗Planning market research in Vietnam?
Send the audience, method, locations, and timing. A rough brief is enough to begin.